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User Research London 2019 – looking back

User Research London 2019 – looking back

Two weeks ago we visited User Research London: once again a lovely and inspiring experience, gathering many interesting researchers. We enjoyed the mix of topics that were addressed in the talks. In this blog we share some of our take-aways from the conference. Two major themes were addressed in several of the presentations. The first Read

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Putting the “academic” research in UX

Putting the “academic” research in UX

What excites me the most about UX research is its enthusiasm to apply scientific principles to solve a problem. I’ve been a user-centered academic researcher and a research design instructor for the past 15 years. In this article, I will discuss the parallels I see between UX and academic research and highlight some ways we can learn from each

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Protect yourself against cognitive biases

Protect yourself against cognitive biases

We are researchers, but we are also human beings. And as human beings, we also tend to have our flaws …yes, us too ;-). Take for example what are known as cognitive biases:   A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment.   Every once in a while, Read

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